HISTORY
Benetton Archive
Benetton Group’s history is of innovation is contained in its Archive.
Created in 2009, in the Studios area of Castrette di Villorba (TV), the Archive contains 20,000 boxes
of documents, more than 178,000 iconographic materials, over 2500 multimedia materials and 12,000 knitwear
items.
Catalogs, advertisements, commercials, posters, window signs, magazines, dyeing and knitting machines,
photographic material, cars with which the Benetton team competed in Formula 1 and much more are kept in this
special place.
The Benetton Archive is not a museum, but a workshop of ideas and creativity where the history of tomorrow
is built, accessible on request to scholars, researchers and professionals.
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HISTORY
Fashion that goes all over the world
Two girls on the banks of the Seine in Paris. Freedom, lightness, cosmopolitan air: our values in an image from 1972.

HISTORY
A yellow knit stitch
The history of the Benettons began in the fifties, Giuliana made a yellow sweater for her brother Luciano. It was an immediate intuition!
