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A total pink universe where physical and virtual worlds merge: it's the first United Colors of Benetton store in the Metaverse. Come discover it through an immersive and interactive experience.
Enter, check out the selection of iconic items from the Spring Summer Collection and enjoy exploring three exclusive game worlds.

Don't have the Roblox app?

HOW CAN YOU PLAY

Follow a few simple steps to enter PlayChange and start having fun. You will be able to explore our virtual store, discover some of our iconic items from the Spring Summer Collection and try your hand at new adventures.

DOWNLOAD THE ROBLOX APP
AND HEAD TO OUR STORES
Live the interactive, engaging experience in our all-pink universe.
ENTER THE THREE GAME WORLDS
AND PUT YOURSELF TO THE TEST
Have fun among flying sheep, bees and bright logos and show off your skills.

If you’ve gone through the game worlds between 13/06 and 13/07 and obtained the virtual card at the end of each adventure, you’ll be able to take advantage of your exclusive 19%* discount at one of the participating physical stores until 13/08.

Find the nearest store participating in the initiative.

Read the complete rules here

*Initiative promoted by Benetton Group Srl (TV). May not be combined with other offers, already-promoted products, Family Card discount vouchers. Can be used within one month from the effective date of game participation, no later than 13/08. Can be spent only at participating physical stores.

Don't have the Roblox app?

COLORS LOADING

Discover all the Benetton looks in the new Metaverse shop.

INVITE YOUR FRIENDS

CHECK OUT OUR WORLD IN THE METAVERSE