NEWS

New opening
in Piraeus

Benetton Hellas, continuing the development of its sales network in Greece, inaugurates a new store in the center of Piraeus, a stone's throw from the historic Municipal Theatre of the city.

The new store, located at 46 Iroon Polytechniou Street, extends over two floors with a total surface area of 370sqm, and takes advantage of the specially designed spaces, where the women's, men's and children's collections, their colors and design are always at the center of the customers' attention and are presented in an environment that is particularly attractive, dynamic and interactive.

Inside the space, objects and lighting interact with the garments, emphasizing the Fruit of Desire stylistic theme for the new Spring/Summer 2023 season. United Colors of Benetton's new collections are an explosion of aesthetic themes that reflect vitality and energy and are designed by the company's artistic director, Andrea Incontri.