BENETTON
INSTAGRAM SHOP

A virtual shop window that’s always up-to-date. New inspiration to discover every week. On the Benetton Instagram page it’s now possible to discover the latest in online releases, without ever leaving the app!

How does it work? Click on “View Shop” on the @benetton profile and step into a tried and true virtual shop window, always up-to-date with the latest offering for women, men and kids. You can also click on the tags and stickers in the posts and stories to see details for products that catch your eye. Get inspired by the content, learn more about your favorite products and browse the online shop in a single click. The whole ordeal is shortened: enjoy the new shopping experience!

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BENETTON

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A pastel rainbow

COLLECTIONS

The colors of the SS21 Collection bring joy back to our eyes. Check out the latest arrivals for Spring Summer, designed by Jean-Charles de Castelbajac.

The new sustainable concept store

SUSTAINABILITY

More than 160 square meters with upcycled natural materials and a sophisticated energy-saving technology.

BENETTONINSTAGRAM SHOP